How to create and use social discipline
Team performance suffers greatly when team members relinquish responsibility when they discover their teammates will perform the required tasks, known as the Free-Rider Effect.
6 MINUTE READ
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August 20, 2018

Did you know that only 50% of promises can be relied upon? According to management research, half of all promises are unreliable. In business, this becomes extremely problematic as project failure is nearly always linked to a succession of poorly crafted and unkept promises. These promise failures point to disengaged employees, poor project coordination, lack of accountability, overwhelmed managers, and company stagnation.

Team performance suffers greatly when team members relinquish responsibility when they discover their teammates will perform the required tasks, known as the Free-Rider Effect. This leads directly to a loss of team motivation and disgruntled team members. Social loafing is another motivation-suck that occurs when the ability to identify individual contributors is lost, so no one can be rewarded, encouraged, or punished.

To remedy Social Loafing and Free-Riding, and to boost productivity and accountability in a company, businesses need to adopt a Social Discipline model. This model relies on promises-made-public; individual psychology responds powerfully to social influence. When promise-delivery is tracked by a whole team, the provider becomes more productive to avoid social consequences. Peer accountability and the potential for social reward increases motivation and makes collaboration more effective. Not only that, but employee engagement is directly correlated to improved business performance.

The basic fundamentals of Social Discipline can be accessed through promise-based management, which focuses on creating, tracking, and delivering on high quality promises that are public, active, voluntary, explicit, and mission-based. Great promises move through three distinct phases - the meeting that yields a promise, the execution of a promise, and the delivery. To prevent promise breakdown employees must be kept publicly accountable, have the power to say “no” to requests, and connect promise delivery to social support and reward.

This whole process is made simple with the adoption and implementation of Samewave, a social performance management software that combines the chat, discussion, and sharing aspects of social media with visual progress-oriented management software. With this powerful combination to implement Social Discipline in a company, businesses can effortless increase motivation, track progress, reward deserving employees, facilitate projects without time-wasting meetings, and lower operation costs. Benefits include integrated automatic reports, alerts, progress tracking, and chats to maximize team focus and productivity. Samewave is completely integrated, usable, cloud-based, secure, and prepared to improve your business.

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